Trademark 101: Trademark Basics for Entrepreneurs and Small Business Owners

Protecting your brand is one of the most important legal steps a business owner can take—but many entrepreneurs aren’t sure where to start.

In this educational webinar, Tammy Hui, Partner and Chair of the Business Law Practice at The Geller Law Group, explains the fundamentals of trademarks and intellectual property for entrepreneurs and small business owners. The session was presented in partnership with the Women’s Business Center of Northern Virginia, an organization dedicated to helping entrepreneurs build and grow successful businesses.

Whether you are launching a new venture, developing a product, or building your brand identity, understanding trademark protection can help you avoid costly mistakes and build a stronger, legally protected brand.

Watch the Trademark 101 Webinar for Entrepreneurs

In this presentation, Tammy walks through the key trademark concepts every entrepreneur should understand before investing in a brand.

Key Trademark Concepts for Entrepreneurs Covered in the Webinar

The webinar explores:

• What trademarks actually protect and why they are a critical form of intellectual property for businesses
• The four primary types of intellectual property and how trademarks differ from copyrights, patents, and trade secrets
• The wide range of brand elements that can qualify for trademark protection, including names, logos, slogans, and other identifiers
• The differences between common law trademarks and federally registered trademarks
• The trademark registration process, from selecting a strong mark to filing with the U.S. Patent and Trademark Office
• What business owners should know about monitoring, enforcing, and maintaining trademark rights over time

For entrepreneurs launching new ventures or businesses investing in brand development, these topics provide an essential foundation for understanding how trademark protection works in practice.

Supporting Small Business Education Through the Women’s Business Center

For more than a decade, The Geller Law Group has proudly supported free educational programming in partnership with the Women’s Business Center of Northern Virginia, which is affiliated with George Mason University.

The Women’s Business Center of Northern Virginia is part of a national network of more than 150 centers across the United States dedicated to empowering entrepreneurs, particularly women, to achieve small business success and share that success with others in their communities.

Programs like this webinar help provide entrepreneurs with the legal and practical knowledge they need to launch and grow their businesses.

About Tammy Hui, Partner and Business Law Practice Chair

Tammy Hui, Partner, serves as the Chair of GLG’s Business Practice. Her practice focuses on providing business services to small businesses and nonprofit clients. Tammy also handles trademark matters, assisting and counseling clients on trademark clearance and enforcement, and through the process of preparing and prosecuting trademark applications.

Tammy created GLG Guided Launch, a flat-fee business formation service for entrepreneurs who want to start a single-member LLC in Virginia, DC, or Maryland, with the trusted legal guidance of an experienced business attorney and legal team. 

If you have questions about trademarks, brand protection, or starting a new business, contact us to connect with The Geller Law Group’s business law team.