Alicia Russman

Alicia Russman is a strategic marketer, brand consultant, and founder of Be Seen Branding, where she helps professional services firms and growth-oriented businesses strengthen their visibility, positioning, and client development efforts.

With 30 years of experience in branding, marketing, and business development, Alicia brings a deep understanding of how firms communicate their value, build trust, and stay visible to the people who matter most. Her work includes brand strategy, website strategy, content development, social media management, digital marketing, and integrated campaigns designed to support long-term growth.

Prior to launching Be Seen Branding, Alicia held senior marketing and creative leadership roles in the legal and professional services industries. She served as Director of Creative Services for Thomson Reuters/Hubbard One, where she led creative strategy for more than 100 website projects for regional and global law firms. She also served as Assistant Director of Marketing for an AmLaw 100 firm, where she worked closely with leadership on marketing operations, communications, technology, branding, and business development initiatives.

Alicia is a past President of the DC Chapter of the National Association of Women Business Owners and has served on the board in various roles. She is also an animal rescue advocate and volunteers with rescue organizations.

When she is not working with clients, Alicia enjoys kayaking, hiking, attending live music shows — especially her husband’s bands — and spending time with her two rescue dogs, Riley and Melody.