Alicia Russman

Marketing Strategist

Direct:  571.451.6282


As a seasoned strategic marketer focused on branding and business development, Alicia Russman left her corporate career in professional services marketing in 2010 to pursue a passion for entrepreneurship. In 2011, she opened Undeniable Boutique, a women’s contemporary fashion store in Northern Virginia, while she continued providing marketing consulting services to organizations across the DC metro area.


In 2019, Alicia launched “Be Seen Branding,” offering digital marketing solutions to help clients get in front of the people who matter most.

Prior to working with The Geller Law Group, Alicia was a Creative Director for Thomson Reuters, where she oversaw the implementation of hundreds of websites and marketing technology applications for law firms across the globe. Prior to that, she served as a Marketing Director for Hogan Lovells.

Alicia recently served as President of the DC Chapter of the National Association of Women Business Owners and also served on the board in various capacities for several years.

When not working with her clients or at her store, Alicia enjoys running, kayaking, attending live music shows (especially her husband's bands!), and spending time with her two rescue dogs, DeltaBlues and Marshall. 


B.A., Communication Studies, State University of New York at Oswego